Susie Wang, the founder of 100 Percent Pure discusses her innovative company, which creates outstanding bath, skin, hair and makeup products based on pure food grade ingredients. She discovered a way to stabilize all natural ingredients from oxidizing in skincare and patented this technology. Susie Wang's "spark of genius" for the use of fruit and vegetable pigments in makeup occurred while she was in her organic garden picking blackberries and noticed how the berries stained her fingers. The idea of fruit and vegetable pigmented cosmetics is revolutionary and one of the most significant innovations in makeup because all other cosmetics are made with toxic synthetic dyes or minerals. We'll discuss truth in cosmetics, animal cruelty, harmful chemicals and the alternative.
